So instead of cramming their homepage full of complicated details and directives, the company keeps things user-friendly with a simple headline, explanation, and call to action. This means it would be unreasonable to expect this homepage to generate immediate conversions. The first impression that each visitor gets is simple and easy to understand. From here, users can scroll to find case studies, testimonials, blog posts, and more information about each individual service.

10 Ways to Write an Irresistible Intro to Your Blog Post

So your website introduction content absolutely needs to be compelling. Of course, some products and services require more of an explanation than others. And from there, your goal should be to convince them that your business is the right choice for their needs and drive them to take action. In fact, you should be able to accomplish everything you need in one to three sentences, as a general rule.

For example, Palantir is a full-service web agency offering strategy and consultation, brand development, web design, content strategy, training programs, how to write an introduction about yourself for a website, and more. That would be a lot to explain in the limited amount of space available above the fold on most browsers and devices.

The page only contains three simple elements: A headline, a subheading, and a call to action button. Each is straightforward, and they work well together to encourage visitors to sign up. Its main headline is attention-grabbing. Its subheading is informative and straightforward. And how to write an introduction about yourself for a website call to action is simple and impossible to miss. But it gives users a clear path to conversion. This arrangement prevents visitors from missing important details, how to write an introduction about yourself for a website, and from leaving the page out of confusion or frustration.

 

 

From there, each card has its own dedicated page, where visitors can find more information — but first, those visitors need to know which to click. Low Interest. But each conveys a specific type of value, letting visitors decide for themselves which is most important.


These are clear, concrete benefits, and ones that are likely compelling for just about any business owner — especially those looking for new time-tracking software. The copy on this page is only a total of four lines long, but right away, visitors get a clear sense of value. PNC Bank takes a similar approach to explaining the benefits of their various credit cards.


Use Short, Unique Copy Your headline is the first piece of copy a user will read on your page. The true purpose of a headline is to compel them to keep reading and moving through your page. Essentially, it needs to make them want to learn more.

How to write an introduction about yourself for a website this case, the page shows four different credit cards, each with a different way of providing value. On this main page, PNC needs to convey the core benefit of each to help users determine which one is best-suited to their needs.

how to write an introduction about yourself for a website

But for Memrise, it works. And while they could direct users to simply create an account, then select their desired language during the registration process, this would require visitors to browse a list of languages before signing up.

The vast majority of us already know — so these brands have the most room for creativity when it comes to headlines. But any company can use a unique headline, as long as they also include a more informative subheading or explanation. Use our tools to see how your copy is perfoming 6. If your business focuses on providing the most cost-effective solution in your industry, say that.

The entire page is designed around this action, and the clear directive leaves no room for confusion. This is a bit unusual and goes against what many marketers consider best practice for high-converting calls to action.

Plus, the text has ample spacing around it to make it more distinct. The main headline immediately attracts attention, and the bright blue button is clearly where visitors are supposed to click. This means that the content you place above the fold on your site is what will make the first impression on each visitor. If your page is simple, this is a relatively easy goal to accomplish. For sites that offer a more complex product, this is a slightly more challenging task.

A clear, direct call to action is the best way to encourage visitors to convert and generate the results that matter most for your business. The placement is also extremely important. In fact, as you design your page, your call to action should be one of the only elements that visitors can engage with. In its most basic form, this is the principle that the more choices someone has, the more difficult it will be for them to make a decision. In web design, it means that the fewer inessential elements a page has, the faster users will get to conversions.

So your homepage is your chance to make them want to stay on your site and learn more about your company and what you have to offer. Unfortunately, most users stick around less than 59 seconds. This means that you essentially have less than a minute to convince them that your site is worth their time.

You might be able to convey the majority of the information they need if your product is simple. And that just scratches the surface of the content you might use to drive your visitors to become customers. But just to give you an idea of what it might look like, take a look at this homepage from Wix. The company helps business owners and other users create websites without any technical experience.

How to Write an Introduction About Yourself

You Had Me At Hello: 10 Examples Of Website Introductions — SitePoint

After all, these headers let you showcase multiple high-quality images instead of just one. Not so much. These carousels are bad for both SEO and user experience. Carousels also often lead to slow page load times, which search engines like Google see as an indicator of poor quality. Plus, these sliders are typically created with Flash, which is now universally accepted as bad for SEO. In terms of usability, carousels tend to push important content below the fold.

Just take a look at how Starbucks promotes their blonde roast espresso on their homepage: The copy here is well-written. But for most coffee drinkers, that photo is much more compelling. Instead of showing a product or even a specific place, this image highlights the type of place its target audience is interested in finding: Pristine trails in beautiful how to write an introduction about yourself for a website. And whatever you do, do not use image carousels. Headers with an automated slider of various images used to be an extremely popular design choice for businesses in just about every industry.

And a homepage can be done well without too much in the way of graphics or photos. Just take a look at this example from NeverBland: In their case, simple works. They can make all the difference in how a user perceives your brand, and whether they decide to convert. For businesses how to write an introduction about yourself for a website tangible products, they can also give visitors a more concrete idea of what those items are.

This means that their audience is relatively broad. Some of their users might be local store owners looking to expand their retail sales to an online audience, while others might be aspiring musicians or actors looking to house a digital portfolio.

Regardless of how you deliver value to your customers, how to write an introduction about yourself for a website, you should aim to highlight that clearly on your homepage. For example, take a look at how ClickTime explains its product to users.

 

 

how to write an introduction about yourself for a website

It can also enhance the importance and distinctiveness of the type and draw the eye to specific pieces of copy. For example, take a look at how Sellfy organizes their homepage. This is partly due to the large amount of white space on the page.

Mar 25,  · 50 Inspirational Website Introductions. These introductions are generally highlighted by the use of large text, positioned at the top of the site, and always catch the visitor’s eye. They give a more personal feeling to the site and tend to replace the . Dec 01,  · People buy people first, Product next. People buy stories and magic. Facts tell, Stories Sell. So in your Introduction, include your personal things. Include your emotions. Create a story for your life (A realy story, not a made up one.) Be aut. In short. • A website has a name: This is the title in the header. You could also use a tagline here. • The title of the page, just below the header, is the minimalist description of what is proposed by your site. => The title of the page could be the most likely query a reader could make on Google to find you.

Dec 01,  · People buy people first, Product next. People buy stories and magic. Facts tell, Stories Sell. So in your Introduction, include your personal things. Include your emotions. Create a story for your life (A realy story, not a made up one.) Be aut. In short. • A website has a name: This is the title in the header. You could also use a tagline here. • The title of the page, just below the header, is the minimalist description of what is proposed by your site. => The title of the page could be the most likely query a reader could make on Google to find you. Aug 21,  · It may seem a bit daunting to dive into explaining so much about yourself and your dreams right away, so I’ve put some tips together to help you out. Here are some important tips on how to write a dating profile that will help you attract the right people and land a date. Be genuineAuthor: Julie T.

Finally, a carousel of images can give visitors conflicting ideas as to what the main point of the page is, and which action they should take. But even if you take a minimalistic approach to the elements you include on your page, you should still be conscious of incorporating white space. How to write an introduction about yourself for a website space is useful for clearly separating text, how to write an introduction about yourself for a website, graphics, and other elements, and prevents pages from feeling too crowded.

Did you know that editing copy to be more scannable and concise can increase usability by percent? When you think about it, that makes perfect sense. When you keep your copy concise, you remove everything but the copy you want your readers to focus on. At the top, visitors have the option to sign up for a premium membership, get help, or log in, as well. It would be almost impossible for a visitor to get distracted on this page.

The bright green button easily stands out against the white background, making it impossible to miss. Apple takes a similar approach to the white space on their homepage. This creates a user-friendly browsing experience and ensures that visitors will focus their attention on the particular product the page is designed to generate interest in.

Simplicity is one part of the equation, but your copy should also be unique. Most consumers are used to hearing the same basic taglines and marketing claims, so the best way to grab how to write an introduction about yourself for a website attention is to write something that stands out. This will help your brand create a refreshing change of pace for readers and make a much more memorable impression. Of course, this method is easiest for well-established brands.

In one test, Pipedrive wanted to see whether their lengthy homepage was really the most effective way to drive conversions. They created a variant that was significantly shorter than the original and tested them against one another. So, was this shorter page more effective? The shorter variant achieved a percent increase in conversions. Your call to action is the most important element on the page. And the best way to make this happen is to tell your visitors exactly what you want them to do.

Memrise integrates this process directly into their call to action, speeding up the process and likely increasing the number of visitors who sign up as soon as they see their desired language on the list. Your homepage has a limited amount of real estate for content, and your headline should take up a significant portion of that. So as you divide up your page, give your headline plenty of space.